Know what your money supports.
Ethica grades brands on labor, environment, animals and governance — every grade backed by cited evidence and reviewed by a human.
One grade, A to F. No black box: the methodology and every source are public.
How it works
01
Four pillars, fifteen criteria
Labor, environment, animals, governance — each scored against a published rubric, not vibes.
02
Evidence first, humans decide
Regulator records, NGO reports and press coverage are collected continuously; a human reviews every piece. No AI ever decides a grade.
03
Receipts included
Every brand page lists its sources with dates and origins. Disagree? The evidence is right there.
A grade you can check is worth more than a promise you can’t.
Read the methodology →